Boldly is a mobile application used to lower the barrier of entry to social media marketing by creating connections between Brands and Creators based on like-minded values and interests.
The use of social media marketing is growing rapidly, as are the number of Brands and Creators trying to be part of it. Worth just $2 billion in 2017, the industry is expected to hit $10 billion in 2020, making it one of the most promising and profitable forms of advertising; however, the industry lacks accessibility and sincerity. While many all-in-one platforms already exist for this market, we found that Boldly’s competing products have a high barrier of entry and are therefore ignoring a large population that can benefit from having a strong presence on social platforms. With a massive shift in this industry towards nano- and micro-influencers (accounts with under 5,000 followers), we saw a need major need: connectivity and resources for those who could benefit from branded content. Our goal through Boldly is to create connections between Brands and Creators based on like-minded values and interests. Successful digital promotions come from aligned audiences and that’s what values-based matching can achieve.
Boldly has a unique user experience tailored to meet the needs of both Brands and Creators. In addition to creating an algorithm that matches Brands and Creators through a values based system, Boldly also provides a platform for Brands and Creators to manage their campaigns and directly message each other within the application. Boldly is available for both Android and iOS. We’re excited to present you with Boldly and are looking forward to growing together!